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Sarah Schleider currently holds the title of Vice President of Marketing & Communications at the National Down Syndrome Society. Sarah launched the world’s first public awareness campaign for people with Down syndrome, My Great Story, in an effort to ignite a new way of thinking about people with Down syndrome. Overseeing all marketing and PR on a national and local level for 275 affiliates, Sarah has reached an audience of over 175 million and generated over $5 million in donated ad space and services in support of the campaign.
Prior, Sarah spent eight years in for-profit marketing & communications most recently at the Swatch Group U.S. At Swatch, Sarah held the position of U.S. Director of Marketing for Rado watches where she oversaw all national and local advertising, sales trainings, merchandising and sales strategy for over 1,000+ retailers, development of all media campaigns and press events, in addition to managing a multi-million dollar marketing budget. She designed and implemented Swatch Group's first product cause-marketing campaign, Time to Fight,which she eventually helped launched in other key markets across the globe. With the creation of a special timepiece, 10% of the retail sales price of every watch sold was donated back to a select charity. She formed strategic alliances with up-and-coming celebrity chefs, and created an international marketing campaign with chef Nobu Matsuhisa.
Sarah has successfully developed and implemented over 350+ public relations campaigns securing media coverage in top national and international news and new media outlets.
She began her career at ABC’s Good Morning America where she worked on all elements of the show.
She has a degree from the University of California San Diego in Communications and Marketing, with a minor in Broadcast Journalism
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